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Objective:
The Email Marketing Team wanted to have an email created that would promote stocking stuffers that could be purchased from FootSmart but were under $35. The team chose five products that needed to be featured on the email as well as the ability for customers to shop all the possible products that would make great stocking stuffers for the holidays. The promotion also needed to be prominent.
Solution:
I wanted the email to have a holiday feel through the use of photography as well as font choices. Because three of the products were on-body and two were not, I chose to incorporate the two isolated images into an image that felt holiday inspired while allowed the on-body shots to support the email from below. Overall the team was pleased with the look and feel of the email and felt that it promoted the products as well as their pricepoints while maintaining a cheerful holiday spirit.